1 month - 2023
Increase user engagement on offers and transcription pages. 📞
Summary:
Discover how we transformed the user interface (UI) of a sales automation platform through a comprehensive UX audit and heuristic evaluation. Our approach included devising and implementing improvement proposals based on key insights, aimed at enhancing interactions and visits to the pages. Explore how we optimized the user experience to boost platform performance.
Skills:
+ User Experience
+ Visual Design
+ Prototyping
Design Team:
+ Myself
+ Head of Product
+ 1 Senior Product Designer
4 months - 2023
Overview:
Our goal was to redesign a fintech app to boost user engagement and retention. The challenge was to enhance the app’s usability, create a more intuitive interface, and provide a seamless experience across both web and mobile platforms. By focusing on user-centric design and streamlining the development process, we aimed to drive meaningful improvements for both users and the business.
Skills:
+ User Experience
+ Prototyping
+ Design System
Design Team:
+ Myself as UX Lead
+ Head of Product
+ 5 Senior Product Designer
+ 5 iOS Developer
+ 3 Android Developer
+ 2 Web Developer
Research & Insights
We conducted 20 user interviews and usability testing to uncover pain points like confusing navigation, slow onboarding, and lack of personalization. These insights helped us create user personas and map out user journeys that guided the redesign.
Design Process
Wireframes & Prototypes: We designed wireframes to streamline user flow and high-fidelity mockups to refine the interface.
Key Redesigns:
Onboarding: Simplified and personalized, improving the first-time user experience.
Navigation: Intuitive design for easy access to key features.
Mobile-first: Optimized for mobile users with touch-friendly interactions.
Collaboration & Communication
To keep the team aligned, we:
Held regular meetings: Design Critiques for feedback.
Used early prototypes for quick validation and user test in tools like UserTesting & Maze.
Developed a design system with reusable components, ensuring consistency and speeding up development.
Results
18% increase in user engagement.
26% boost in retention within a few months.
The redesign significantly improved user experience and business performance, setting a strong foundation for future updates and new features.
2 months - 2020
Redesign the onboarding of mobility application added animation with dynamic movements. 🛴
Photo confirmation
Lock
Find kick-scooter
Brake
Summary:
We define that the onboarding could not have more than 5 screens and also the text must support what is described in the image.
The perfect onboarding:
provides a quick tour of the app
highlights the app’s main features
shows how to use the app and what to do next.
easy to understand.
The transition is natural and demonstrates how app components interact.
Skills:
+ User Experience
+ Prototyping
+ Motion design
Design Team:
+ Myself
+ Head of Product
+ 2 Product Designer
+ 3 Mobile Developer
4 months - 2023
Improve efficiency and build consistent digital experiences across different platforms, products, and services. Building a Design System 🚀
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Overview:
Created a scalable design system for a web app and native mobile apps (Android and iOS) to streamline the design process, improve efficiency, and deliver a consistent user experience across platforms.
Skills:
+ User Experience
+ Design tokens
+ Design System
Design Team:
+ Myself as a UX Lead
+ 5 Senior Product Designer
+ 5 iOS Developer
+ 3 Android Developer
+ 2 Web Developer
Challenge
The challenge was to align design across web and mobile platforms (Android and iOS) while respecting platform-specific guidelines. The design system needed to provide reusable components, guidelines, and documentation for easy adoption across teams.
Design Process
Component Library: We designed reusable UI components (buttons, forms, cards) that were consistent across web and mobile.
Guidelines & Documentation: Clear documentation and guidelines were created for teams to easily implement and scale the system.
Platform Adaptation: We adapted the system to meet Android Material Design and iOS Human Interface Guidelines while maintaining consistency.
Collaboration
Regular alignment meetings kept designers and developers on the same page.
Interactive prototypes helped test and refine components before final implementation.
Shared design system repository allowed easy access and implementation by developers.
Results
Improved efficiency in design and development processes.
Consistency across web and mobile platforms.
A scalable system for future growth.
The design system created a strong foundation for consistent and efficient design across web and mobile apps, fostering better collaboration and preparing the product for future expansion.